The story behind This Place
This Place is dedicated to functional natural cosmetics. The vision: to holistically improve health with the help of functional cosmetics and sustainably solve everyday problems. In each product, different all-natural ingredients such as cinnamon bark, silver willow, arnica, zinc and cannabidiol (CBD) are combined to work synergistically. Each product is designed for a specific area of use, to either assist with period discomfort (The Hug) or find a restful night's sleep (The Good Night), support facial care (The Glow) or relax muscles (The Blissful Day).
This Place was developed and launched by 37-year-old scientist Laura Simonow. She is the co-founder and main responsible for the young brand, which was launched in October 2020. It took more than a year from initial product formulation to market launch. In her research, she also came across the still very under-researched field of CBD (cannabidiol, an active ingredient from the cannabis plant) and how it works.
In May 2019, through a mutual acquaintance, she met Finn Hänsel, founder of the Berlin-based cannabis startup Sanity Group, which he co-founded with Fabian Friede in 2018. They shared a vision of formulating innovative products and creating synergies between individual raw materials, researching and further establishing CBD as a natural active ingredient. Finn offered Laura to implement her idea of a functional natural cosmetics brand in the Sanity Group (find our more about the Sanity Group here). "Being able to work scientifically and have access to resources really excited me. Because I knew with This Place we would also have to set up accompanying studies to prove our special effectiveness," Laura Simonow tells us.