This Place is dedicated to functional natural cosmetics. The vision: to holistically improve health with the help of functional cosmetics and sustainably solve everyday problems. In each product, different all-natural ingredients such as cinnamon bark, silver willow, arnica, zinc and cannabidiol (CBD) are combined to work synergistically. Each product is designed for a specific area of use, to either assist with period discomfort (The Hug) or find a restful night's sleep (The Good Night), support facial care (The Glow) or relax muscles (The Blissful Day).


This Place was developed and launched by 37-year-old scientist Laura Simonow. She is the co-founder and main responsible for the young brand, which was launched in October 2020. It took more than a year from initial product formulation to market launch. In her research, she also came across the still very under-researched field of CBD (cannabidiol, an active ingredient from the cannabis plant) and how it works.


In May 2019, through a mutual acquaintance, she met Finn Hänsel, founder of the Berlin-based cannabis startup Sanity Group, which he co-founded with Fabian Friede in 2018. They shared a vision of formulating innovative products and creating synergies between individual raw materials, researching and further establishing CBD as a natural active ingredient. Finn offered Laura to implement her idea of a functional natural cosmetics brand in the Sanity Group (find our more about the Sanity Group here). "Being able to work scientifically and have access to resources really excited me. Because I knew with This Place we would also have to set up accompanying studies to prove our special effectiveness," Laura Simonow tells us.

With This Place, she has created a brand that is intended to support holistic and sustainable health improvement. It was particularly important to her to use purely natural ingredients, to exploit the full power of nature and to create synergies between the individual ingredients. "Many people have problems falling asleep or feel an inner restlessness, have tension or irritated skin. Nature has a solution ready for many areas of application," the 37-year-old is certain. So she spent a long time in the laboratory until the perfect composition with a promising effect was created. She is particularly fascinated by CBD and the combination or interaction with medicinal plants such as arnica, silver willow and St. John's wort. In addition to ingredients, scent plays a crucial role in This Place. The sense of smell is closely coupled with our feelings - so certain smells and scents can trigger positive emotions or help us integrate beneficial routines into everyday life.