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The significance of the traditional art of weaving in Central Asia

The weaving of IKAT fabrics is an ancient tradition deeply rooted in the history of Central Asia. It has been passed down from generation to generation for centuries. Along the historic Silk Road also lies the valley, in which the fabric for this unique cosmetic pouch was woven.

The tradition of handweaving is cherished and cultivated in almost every Uzbek family. The intricate craft requires the collaboration of three masters for three essential steps: the design of the pattern, the dyeing of the precious silk and cotton threads and finally the actual weaving of the fabric.

When designing her fabrics, Aleksandra Jagdfeld is always inspired by traditional Uzbek patterns and creates each fabric with care and respect for the heritage of Uzbek culture.

How are you supporting traditional craftmanship in Uzbekistan with this cosmetic pouch?

Traditional looms are narrow, which means that manufacturing any product requires a considerable amount of fabric. Consequently, many weaving mills are transitioning to machines to expedite production, resulting in the gradual decline of this traditional craftmanship.

Despite the shift towards machine production, ALEKSANDRAVIKTOR has made a conscious decision to work exclusively with traditional weaving mills, where the fabrics are made by hand in the old tradition. With this cosmetic bag, you are therefore not just buying a handmakde work of art - but also a piece of living history. Every purchase helps to keep the future of this invaluable handcraft in Uzbekistan alive.

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  • Where Can I Buy This Place Products Offline?

    We are pleased to announce that you can also buy This Place products offline from selected partners. You can currently get This Place in the following stores: Werte Freunde, Großer Burstah 42 (Hamburg) - Wheadon, Steinstraße 17 (Berlin) - Ohia, Torstraße 103 (Meditationszentrum) (Berlin) - Ludwig Beck, Marienplatz 11 (München) and in the following Kauf Dich Glücklich stores: Schulterblatt 1 (Hamburg) - Rosenthaler Str. 17 (Berlin) - Große Eschenheimer Str. 39 (Frankfurt) - Schellingstr. 23 (München) - Reichenbachstr. 14 (München) - Kirchengasse 9 (Wien)

  • Why Did We Develop a Ritual For Each Product?

    This Place views holistic health as a comprehensive lifestyle that takes into account physical, emotional and mental self-care in equal measure. The products therefore not only focus on their physical effect, but are also linked to rituals that are intended to promote your well-being in the long term. Rituals provide support and stability in your fast-paced everyday life. They also use your brain's ability to adapt and change over time. Through the regular practice of rituals, you can positively influence thinking and behaviour patterns and boost your mental health. This Place products are designed to make rituals an easy part of your skincare routine and create a daily moment of inner connection. In the long term, they aim to help you live a fuller and happier life.

  • How Can Fragrances Increase Your Well-Being?

    The sense of smell dates back to a time when the brain, and how we use it, was simpler. That's why your sense of smell can "bypass" the increasingly complex processes such as filtering countless everyday impressions. And it is precisely this special type of shortcut to your brain that makes fragrances so powerful. Closely linked to your memory and your emotional world, fragrances effortlessly revive long-forgotten memories or put you in a special mood in a matter of seconds. It has also been proven that fragrances can have a positive effect on your mood and your willingness to perform or reduce your feeling of stress. This knowledge of the effects of fragrances makes our holistic self-care approach as simple as it is effective. Because we are convinced that naturally powerful fragrances increase the effect of all This Place products – and thus your well-being.

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