Press
Welcome to the official press page of This Place, your functional natural cosmetics brand from Berlin. Press kit, photos & logo, quotes, press contact & more.
Press contact

About This Place
White willow, blue tansy, zinc, cinnamon bark, arnica, and cannabidiol are just some of the powerful ingredients used by Berlin-based brand This Place, which launched in October 2020. The functional natural cosmetics brand stands for a new type of natural wellness and beauty products that focus on holistic well-being. This Place is more than just natural cosmetics: high-quality, natural ingredients are combined with the latest medical findings. Each product combines different, purely natural ingredients in such a way that they work synergistically and unfold their full power together. Each product is designed for a specific area of application, for example to provide relief from discomfort during menstruation, promote restful sleep, support facial care and inflamed skin, or relax muscles. Coordinated rituals also promote mindfulness. This Place aims to help improve health in the long term and raise awareness of a healthy lifestyle and self-care.
Facts – at a glance
01 ....... Functional natural cosmetics: high-quality, naturally powerful ingredients combined with the latest findings from medicine and science
02 ....... Made from 100 percent natural ingredients
03 ....... Four areas of application: period, sleep, face and skin care, muscle relaxation
04 ....... Nine products: The Glow, The Glow Naked, The Morning Glow, The Evening Glow, Play It Cool, The Hug, The Good Night, The Blissful Day, The Mineral Bath
05 ....... Supported by rituals for holistic well-being)
06 ....... Cruelty-free & vegan (learn more)
07 ....... Sustainable: outer packaging made from hemp fibers (learn more)
08 ....... Made in Berlin
09 ....... Winner of the “Merchant Inspiration Award 2022” for “Best-looking Online Shop”
10 ....... Available in Germany at www.this.place, in the This Place flagship store in Berlin-Mitte (Mulackstr. 32), at Niche Beauty, Kauf Dich Glücklich, Ludwig Beck (Munich), and more.
More facts, information, and product details can be found in our press kit (see download)!
Downloads: Images & press kit
To cite

Laura Simonow
Founder & CEO of This Place
“We want to inspire people to establish self-care not just as a ritual, but as a holistic way of life. This Place aims to support them in improving their health in the long term and raising awareness of a healthy lifestyle.”

Laura Simonow
Founder & CEO of This Place
"This Place is based on three factors:
1) Our approach is to combine high-quality, natural ingredients with the latest medical findings and create synergies between the individual ingredients. The special formula plays an important role: in each product, such as our creams and oils, different natural ingredients are combined in such a way that they can unleash their full power together. We spent over a year researching in the lab and searching for the right composition.
2) In addition, each product is designed to create an olfactory moment, because we firmly believe in the power of the sense of smell.
3) Our products are not just cosmetics, but are also designed to provide support for everyday problems. Each product is therefore designed for a specific area of application."
News & further information
Latest press releases:
April 4, 2023 – “This Place launches hydrating eye gel ‘Play it cool’”
January 17, 2023 – “This Place opens flagship store in Berlin-Mitte – singer Joy Denalane performs live at the opening”
September 21, 2022 – “Skin positivity: This Place publishes representative survey on skin imperfections and facial care in Germany” (includes graphics for editorial use available for download)
September 1, 2022 – “The Glow Naked for sensitive skin expands skincare line”
May 23, 2022 – “This Place on ‘Die Höhle der Löwen’: Functional natural cosmetics are a big hit with DHDL investors”
May 11, 2022 – “Exclusive collaboration: This Place and Lanserhof Health Resorts launch innovative product for health regeneration”
Exciting articles in the press:
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ELLE – "Beauty essential for summer: This cooling eye gel.“
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GLAMOUR – ”Best acne cream: These 11 products ensure beautiful skin.“
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VOGUE Germany Print 03/24 – ”You should never want too much at once" – Cosmetics entrepreneur Laura Simonow on her path to success.
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Finanzielle – Laura Simonow from This Place: A look into the future of cosmetics
ELLE – “Beauty trend 2022: Bathing in summer? You should – but cold! How ice bathing affects your health” (with Laura Simonow)
jolie.de – "What helps against menstrual pain? The five best tips“
Stern.de – ”Testing the creams from This Place on DHDL“
t3n – ”No to Judith Williams – Founder reports on leaving DHDL"
VOGUE.de – “‘The Glow’ – the revitalizing face cream for summer that Caro Daur swears by"
myself – “Natural & vegan: The Morning Glow face oil from This Place”
Madame – “Finally, radiant skin: How to achieve that coveted glow”
emotion – "Laura Simonow from This Place: What everyone tells you is nonsense“
S Moda (ES) – ”The Hug: la crema que es (literalmente) un abrazo para los días de regla“
Exciting podcasts with Laura Simonow:
The Pinoeer: The 8th Day (podcast) – ”#126 - Laura Simonow: Why we need to rethink cannabis in medicine"
the kyōō (podcast) – “#55 - Laura Simonow on the power of the medicinal plant cannabis & This Place”
Mit Vergnügen: "Fünf zu Eins" (podcast) - “Care and cosmetics: Laura Simonow and functional CBD cosmetics”
K5 ChefTreff (podcast) – "#106: This Place – with courage and science to a self-care brand“
Der Shopify Podcast (podcast) – ”Natural cosmetics meets science: How This Place holistically improves health with functional cosmetics“
Jetzt mal Real Talk – Der Jolie Podcast (podcast) – ”No success without risk?"
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Want to learn more about This Place?
Then check out our “About Us” page and read the story behind This Place!
In the This Place blog, we also write about self-care, CBD, and other natural substances, provide information, and give tips: