Press

Welcome to the official press page of This Place, your functional natural cosmetics brand from Berlin. Press kit, photos & logo, quotes, press contact & more.

Press contact

Laura Simonow

Founder & CEO

Press inquiries:

laura.simonow@this.place | presse@this.place

About This Place

White willow, blue tansy, zinc, cinnamon bark, arnica, and cannabidiol are just some of the powerful ingredients used by Berlin-based brand This Place, which launched in October 2020. The functional natural cosmetics brand stands for a new type of natural wellness and beauty products that focus on holistic well-being. This Place is more than just natural cosmetics: high-quality, natural ingredients are combined with the latest medical findings. Each product combines different, purely natural ingredients in such a way that they work synergistically and unfold their full power together. Each product is designed for a specific area of application, for example to provide relief from discomfort during menstruation, promote restful sleep, support facial care and inflamed skin, or relax muscles. Coordinated rituals also promote mindfulness. This Place aims to help improve health in the long term and raise awareness of a healthy lifestyle and self-care.

Facts – at a glance

01 ....... Functional natural cosmetics: high-quality, naturally powerful ingredients combined with the latest findings from medicine and science

02 ....... Made from 100 percent natural ingredients

03 ....... Four areas of application: period, sleep, face and skin care, muscle relaxation

04 ....... Nine products: The GlowThe Glow NakedThe Morning GlowThe Evening GlowPlay It CoolThe HugThe Good NightThe Blissful DayThe Mineral Bath

05 ....... Supported by rituals for holistic well-being)

06 ....... Cruelty-free & vegan (learn more)

07 ....... Sustainable: outer packaging made from hemp fibers (learn more)

08 ....... Made in Berlin

09 ....... Winner of the “Merchant Inspiration Award 2022” for “Best-looking Online Shop”

10 ....... Available in Germany at www.this.place, in the This Place flagship store in Berlin-Mitte (Mulackstr. 32), at Niche Beauty, Kauf Dich Glücklich, Ludwig Beck (Munich), and more.

More facts, information, and product details can be found in our press kit (see download)!

Downloads: Images & press kit

Individual images & logo available for download

Media library: Press photos & logo

Press kit – all facts and information

Press kit (PDF)

To cite

Laura Simonow

Founder & CEO of This Place

“We want to inspire people to establish self-care not just as a ritual, but as a holistic way of life. This Place aims to support them in improving their health in the long term and raising awareness of a healthy lifestyle.”

Laura Simonow

Founder & CEO of This Place

"This Place is based on three factors:

1) Our approach is to combine high-quality, natural ingredients with the latest medical findings and create synergies between the individual ingredients. The special formula plays an important role: in each product, such as our creams and oils, different natural ingredients are combined in such a way that they can unleash their full power together. We spent over a year researching in the lab and searching for the right composition.

2) In addition, each product is designed to create an olfactory moment, because we firmly believe in the power of the sense of smell.

3) Our products are not just cosmetics, but are also designed to provide support for everyday problems. Each product is therefore designed for a specific area of application."

News & further information

Latest press releases:

April 4, 2023 – “This Place launches hydrating eye gel ‘Play it cool’

January 17, 2023 – “This Place opens flagship store in Berlin-Mitte – singer Joy Denalane performs live at the opening

September 21, 2022 – “Skin positivity: This Place publishes representative survey on skin imperfections and facial care in Germany” (includes graphics for editorial use available for download)

September 1, 2022 – “The Glow Naked for sensitive skin expands skincare line

May 23, 2022 – “This Place on ‘Die Höhle der Löwen’: Functional natural cosmetics are a big hit with DHDL investors

May 11, 2022 – “Exclusive collaboration: This Place and Lanserhof Health Resorts launch innovative product for health regeneration

Exciting articles in the press:

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ELLE – "Beauty essential for summer: This cooling eye gel.

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GLAMOUR – ”Best acne cream: These 11 products ensure beautiful skin.

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VOGUE Germany Print 03/24 – ”You should never want too much at once" – Cosmetics entrepreneur Laura Simonow on her path to success.

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FinanzielleLaura Simonow from This Place: A look into the future of cosmetics

ELLE – “Beauty trend 2022: Bathing in summer? You should – but cold! How ice bathing affects your health” (with Laura Simonow)

jolie.de – "What helps against menstrual pain? The five best tips

Stern.de – ”Testing the creams from This Place on DHDL

t3n – ”No to Judith Williams – Founder reports on leaving DHDL"

VOGUE.de – “‘The Glow’ – the revitalizing face cream for summer that Caro Daur swears by"

myself – “Natural & vegan: The Morning Glow face oil from This Place

Madame – “Finally, radiant skin: How to achieve that coveted glow

emotion – "Laura Simonow from This Place: What everyone tells you is nonsense

S Moda (ES) – ”The Hug: la crema que es (literalmente) un abrazo para los días de regla

Exciting podcasts with Laura Simonow:

The Pinoeer: The 8th Day (podcast) – ”#126 - Laura Simonow: Why we need to rethink cannabis in medicine"

the kyōō (podcast) – “#55 - Laura Simonow on the power of the medicinal plant cannabis & This Place

Mit Vergnügen: "Fünf zu Eins" (podcast) - “Care and cosmetics: Laura Simonow and functional CBD cosmetics

K5 ChefTreff (podcast) – "#106: This Place – with courage and science to a self-care brand

Der Shopify Podcast (podcast) – ”Natural cosmetics meets science: How This Place holistically improves health with functional cosmetics

Jetzt mal Real Talk – Der Jolie Podcast (podcast) – ”No success without risk?"

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Want to learn more about This Place?

Then check out our “About Us” page and read the story behind This Place!

In the This Place blog, we also write about self-care, CBD, and other natural substances, provide information, and give tips:

To the blog