We kicked things off in April with Play it Cool: Your naturally nourishing kickstart for tired eyes, which may already have established itself as a new favorite on your bathroom shelf.
But that was just the beginning. We've been working on it for more than a year and a half - quietly, but with a clear goal in mind: to create the best possible products - for you and your skin.
May we present?
In this article, you'll learn how the line is structured, which products are available now, and - naturally - how they can help support your skin in its optimum state.
- Innovative, Functional, Customizable: The Concept of the New Skincare Line
- Cleanse, Hydrate, Treat: Three Steps to Healthy Skin
- Cleanse: For gentle yet thorough Cleansing of Your Skin
- Hydrate: For intensive & long-lasting Moisture
- Treat: Tailor-made solutions for individual Skin Concerns
- Product overview: 4 new Skincare-Heroes waiting to be discovered by You
Innovative, Functional, Customizable: The Concept of the New Skincare Line
Have you ever thought about the fact that your skin is as unique as you are?
And not only that! As the largest organ of your body, it is constantly adapting to external influences as well as internal ones. Therefore, it is incredibly important that you keep the daily changing, individual needs of your skin in mind when choosing your skin care products.
Until recently, we have not been able to offer you a comprehensive care routine to meet these individual needs of your skin. With the New Skincare Line, however, you now have the opportunity to put together your own personal Skin Care Ritual, using a modular concept.
No matter what age, skin type or individual skin needs: the products can be combined in any way and integrated into your daily routine to support your skin in its best state and to maintain a radiant complexion.
To achieve this, we relentlessly searched for innovative ingredients, tinkered with formulations, tried them out and started all over again ... until we had products that fully convinced us - because they work.
As a result, you can be sure that your skin receives the best possible care it deserves.
Cleanse, Hydrate, Treat: Three Steps to Healthy Skin
In any case, we recommend that you cleanse your skin, provide it with lasting moisture by applying a cream or oil, and - if desired - treat specific skin concerns with a serum or treatment.
The New Skin Care Line follows exactly this principle: a total of nine innovative products await you this year, clearly divided into the categories Cleanse, Hydrate and Treat - for an uncomplicated skin care routine that is tailored to your needs.
Cleanse: For Gentle yet Thorough Cleansing of Your Skin
The gentle yet thorough cleansing of your skin forms the foundation for a balanced, radiant complexion.
The Cleanse Line includes two carefully coordinated products that thoroughly cleanse, nourish and refresh your skin as a double-cleansing duo. At the same time, the products respect the individual needs of your skin and its natural protective barrier.
As an invigorating cleansing gel, Off You Go can be used both in the morning and in the evening. It gently lifts dead skin cells, reduces excess shine and can counteract inflammatory skin conditions. The result is a noticeably refreshed complexion that is perfectly prepped for the subsequent steps in your skincare routine.
Come Undone was specially formulated as an Oil-Infused Makeup Remover to gently rid your skin of oil-based textures such as makeup, sunscreen and excess sebum.
Using both products in the evening creates an effective Double Cleansing Routine that optimizes your skin's nighttime regeneration and maximizes the effect of subsequent skincare steps.
Hydrate: For Intensive & Long-Lasting Moisture
Besides thorough cleansing, adequate hydration is just as essential for your skin's ability to function. It strengthens your skin barrier, promotes natural regeneration processes and can give your skin a firmer appearance.
The Hydrate Range contains a total of three new products designed to provide your skin with targeted and long-lasting hydration.
The first Hydrate Hero, which was launched in April, is already known to you: Play it Cool.
The lightweight eye gel combines a revitalising texture and a strengthening formulation to form a skincare moment that respects the needs of one of the most sensitive areas of skin: Your delicate eye area.
However, "Hydrate" doesn't solely cater to the requirements of your delicate eye region. Serving as the second entry in the Hydrate series, we proudly introduce to you an intensively nourishing face cream, uniquely formulated to address the needs of particularly demanding facial skin.
Rich in strengthening Ceramides and precious Ginkgo Extract, Endless Ease was formulated to help your skin maintain its resilience and vitality. At the same time, high-quality plant oils ensure a noticeably soft, cushioned appearance.
The third Hydrate-Product won’t be available until September. However, one thing is for sure: Your skin will thankfully accept this unique formulation.
On a related note, our facial oils, The Morning Glow and The Evening Glow, now feature a fresh design that seamlessly aligns with the aesthetic of the Hydrate Collection of our new skincare line. Your feedback regarding the delicacy of the prior glass containers hasn't gone unheard, leading us to craft a sturdier alternative that caters to your requirements even more effectively.
Treat: Tailor-made Solutions for Individual Skin Concerns
As we all know, the best is always saved for last. Because this step of your skincare routine with This Place - if you are looking to address any specific skin concerns - is perhaps the most important: Treat.
But what do we mean by that?
The Treat Range is characterized by particularly high concentrations of naturally-potent ingredients.
Here, innovative formulations offer you customized solutions for individual skin concerns, maximizing the effectiveness of your skincare routine. “Treat” at This Place means taking your skincare routine to the next level.
The inaugural product of the line not only relaxes your gaze in the mirror, but also softens the appearance of fine lines and wrinkles around your delicate eye area: Between The Lines.
This intensely nourishing eye cream cares for the needs of even the most dry and demanding eye areas.
If, however, you're in the market for a lighter formula, an eye gel like Play It Cool is ideal for a quick start to the day or as an eye-opener in between. To be equipped for all the supplementary care your eyes could ever need, incorporate the gentle eye gel into your morning routine and indulge in the nourishing eye cream during your evening regimen.
Following Between The Lines, three more very special products from the Treat line await you. So stay tuned and become part of our Self-Care Circle to be among the first to know about new product launches, collect points that can be redeemed for free products or discounts, and get invited to exclusive events.
Product overview: 4 New Skincare-Heroes waiting to be Discovered by You
Nearly two years in the making, and following the launch of Play it Cool in April, we're thrilled to finally introduce you to four more of a total of nine new products in our new Skincare Line.
Formulated to support your skin at it's best and easily categorized into Cleanse-Hydrate-Treat, these four Heroes seamlessly integrate into your skincare regimen with This Place:
- Come Undone: Your Gentle Makeup Remover with Cornflower, Banana Extract and CBD.
- Off You Go: Your Invigorating Cleansing Gel with BHA, Prickly Pear and Aloe Leaf.
- Endless Ease: Your Intensely Nourishing Face Cream with Ceramides, Ginkgo Extract and Lactococcus Ferment
- Between The Lines: Your Creamy Eye Therapy for an Intensively Nourished Skin Feeling.
After so much time spent on the development and the design of the New Line, we can hardly believe that this moment has finally arrived.
It's our pleasure to share it with you personally, and we hope you love the products as much as we do.