Privacy Policy

This data protection declaration informs you about how we handle your data. In order to make the processing of your data comprehensible for you, we would like to give you an overview of this processing with the following information. In order to ensure fair processing, this data protection declaration contains general information about how we handle your data as well as information about your rights under the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).

We will also inform you in detail about

General Information

Data processing on our website

Data processing on our Facebook fan page and Instagram

Further data processing

Sanity Care GmbH (hereinafter referred to as "we" or "us") is responsible for data processing.

I. GENERAL INFORMATION

1. CONTACT

If you have any questions or suggestions about this information or would like to contact us about asserting your rights, please send your request to

Sanity Care GmbH

Jägerstr. 28-31, 10117 Berlin, Germany

Tel .: +49 (0) 30 887 89 192

E-Mail: service@this.place

2. LEGAL BASIS

The term “personal data” under data protection law refers to all information that relates to a specific or identifiable person.

We process personal data in compliance with the relevant data protection regulations, in particular the GDPR and the BDSG. Data processing by us only takes place on the basis of legal permission. We process personal data

only with your consent (Art. 6 Para. 1 Letter a) GDPR),

to fulfill a contract to which you are a party,

at your request to carry out pre-contractual measures (Art. 6 Para. 1 Letter b) GDPR),

to fulfill a legal obligation (Art. 6 Paragraph 1 Letter c) GDPR)

or if processing is necessary to safeguard our legitimate interests or the legitimate interests of a third party, unless your interests or fundamental rights or freedoms that require the protection of personal data prevail (Art. 6 (1) (f) GDPR).

3. DURATION OF THE STORAGE

Unless otherwise stated in the following information, we only store the personal data for as long as is necessary to achieve the processing purpose or to fulfill our contractual or legal obligations. Such statutory retention requirements can arise in particular from commercial or tax regulations.

4. CATEGORIES OF RECIPIENTS

We use contract processors to process your data. This includes, for example, hosting, maintenance and support of IT systems, the provision of certain services and functions on our website, order processing, marketing measures or the destruction of files and data carriers. A processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the data controller. Processors do not use the data for their own purposes, but carry out the data processing exclusively for the person responsible and are contractually obliged to guarantee suitable technical and organizational measures for data protection.

In addition, we may transmit your personal data to offices such as postal and delivery services, house banks, tax advisors / auditors or the financial administration.

If your data is transmitted to other recipients, we will inform you under the respective processing procedure.

5. PROCESSING IN THE EXERCISE OF YOUR RIGHTS ACCORDING TO ART. 15 TO 22 GDPR

If you exercise your rights according to Art. 15 to 22 GDPR, we process the transmitted personal data for the purpose of implementing these rights by us and to be able to provide evidence of this. For the purpose of providing information and preparing it, we will only process data stored for this purpose and for data protection control purposes and otherwise limit processing in accordance with Art. 18 GDPR.

This processing is based on the legal basis of Art. 6 Paragraph 1 Letter c) GDPR in conjunction with Art. 15 to 22 GDPR and Section 34 Paragraph 2 BDSG.

6. YOUR RIGHTS

As a data subject, you have the right to assert your rights against us. In particular, you have the following rights:

In accordance with Art. 15 GDPR and Section 34 BDSG, you have the right to request information on whether and, if so, to what extent we process personal data about you or not.

You have the right to request us to correct your data in accordance with Art. 16 GDPR.

You have the right to request that we delete your personal data in accordance with Art. 17 GDPR and Section 35 BDSG.

You have the right to have the processing of your personal data restricted in accordance with Art. 18 GDPR.

In accordance with Art. 20 GDPR, you have the right to receive the personal data relating to you that you have provided to us in a structured, common and machine-readable format, and to transmit this data to another person responsible.

If you have given us separate consent to data processing, you can revoke this consent at any time in accordance with Art. 7 Para. 3 GDPR. Such a revocation does not affect the legality of the processing, which took place up to the revocation on the basis of the consent.

If you are of the opinion that the processing of your personal data violates the provisions of the GDPR, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR .

7. RIGHT TO OBJECT

In accordance with Art. 21 Paragraph 1 GDPR, you have the right to object to processing that is based on the legal basis of Art. 6 Paragraph 1 Letter e) or f) GDPR for reasons that arise from your particular situation, To object. If we process personal data about you for the purpose of direct advertising, you can object to this processing in accordance with. Object to Art. 21 Paragraph 2 and Paragraph 3 GDPR.

8. DATA PROTECTION OFFICER

You can reach our data protection officer under the following contact details: dsb@this.place

II. DATA PROCESSING ON OUR WEBSITE

When you use the website, we collect information that you provide yourself. In addition, certain information about your use of the website is automatically recorded by us during your visit to the website. In data protection law, the IP address is generally considered to be personal data. An IP address is assigned to every device connected to the Internet by the Internet provider so that it can send and receive data.

1. DATA TRANSFER TO THIRD COUNTRIES

Visiting our website may involve the transmission of certain personal data to third countries, i.e. countries in which the GDPR does not apply. Such a transfer takes place in a permissible manner if the European Commission has determined that an adequate level of data protection is required in such a third country.

If there is no such adequacy decision by the European Commission, personal data will only be transferred to a third country if there are suitable guarantees in accordance with. Art. 46 GDPR or if one of the requirements of Art. 49 GDPR is met.

Unless otherwise specified below, we use the EU standard contractual clauses as suitable guarantees for the transmission of personal data to processors in third countries: https://eur-lex.europa.eu/legal-content/DE/TXT/?uri= CELEX% 3A32010D0087 .

2. HOSTING BY SHOPIFY

We use the Shopify shop system for hosting and displaying our website. Shopify is offered by the service provider Shopify International Limited (Ireland). Unless otherwise stated in the following information, all data collected on our website will be processed on our behalf on the servers of Shopify International Limited.

As part of the aforementioned services, data may be transferred to Canada to Shopify Inc. An adequacy decision by the European Commission is available for data transmission to Canada as a third country, i.e. a country in which the GDPR does not apply. The European Commission has thus decided that there is an adequate level of protection in Canada and that the transmission can take place in a permissible manner.

Further information on data protection from Shopify can be found at: https://www.shopify.de/legal/datenschutz .

3. PROCESSING SERVER LOG FILES

When using our website for informational purposes, general information is initially stored automatically (i.e. not via registration), which your browser transmits to our server. By default, this includes: browser type / version, operating system used, page accessed, previously visited page (referrer URL), IP address, date and time of the server request and HTTP status code. The processing is carried out to safeguard our legitimate interests and is based on the legal basis of Art. 6 Paragraph 1 Letter f) GDPR. This processing serves the technical administration and the security of the website.

The stored data will be deleted after 30 days if there is no justified suspicion of illegal use based on concrete indications and further examination and processing of the information is necessary for this reason. We are not able to identify you as a data subject based on the stored information. Art. 15 to 22 GDPR therefore apply in accordance with Art. 11 para. 2 GDPR does not apply unless you provide additional information that enables your identification to exercise your rights set out in these articles.

4. CONTACT OPTIONS AND INQUIRIES

A. CONTACT FORM

Our website contains a contact form which you can use to send us messages. The transfer of your data is encrypted (recognizable by the "https" in the address line of the browser). All data fields marked as mandatory are required to process your request. Failure to provide it means that we cannot process your request. The provision of further data is voluntary. Alternatively, you can send us a message using the contact e-mail address.

B. CHAT FORM

On our website we use chat forms from the re: amaze service operated by Lantirn Incorporated (USA). If you send us inquiries via the chat form, your details from the form will be stored for the purpose of processing the request and in case of follow-up questions. This can also lead to a transfer of personal data to the USA. Re: amaze offers the connection of EU standard contractual clauses.

C. LEGAL BASIS

If your request is aimed at concluding or executing a contract with us, Article 6 (1) (b) GDPR is the legal basis for data processing. Otherwise, we process the data on the basis of our legitimate interest in getting in contact with inquiring persons. The legal basis for the data processing is then Art. 6 Para. 1 Letter f) GDPR.

5. SHOP DATA PROCESSING FOR PURCHASE PROCESSING

A. DATA PROCESSING FOR PURCHASE PROCESSING

If you order a product via our website, we process personal data to process the contract or to be able to provide you with the ordered product. As part of the booking or ordering process, we only process the data that you have entered yourself in the input mask and, if applicable, payment information if you pay by bank transfer in advance. In order to be able to deliver the products you have ordered, we will transmit the data you need for delivery to one of our shipping service providers as stated in the order.

You also have the option of creating a customer account.

The legal basis for the processing is Art. 6 Para. 1 Letter b) GDPR. All data fields marked as mandatory are required to process your booking or order. Failure to provide it means that we cannot process your booking or order. The provision of further data is voluntary.

B. PAYMENT BY CREDIT CARD

We offer you the option to pay by credit card. Please note that the respective payment information is collected and processed by the relevant payment service provider on their own responsibility.

C. INVOICE AND RATE PURCHASE WITH KLARNA

We offer you the payment method invoice and installment purchase in cooperation with Klarna AB (Sweden, "Klarna"). For this, Klarna has to carry out an identity and credit check. In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna when you choose to purchase by invoice or by installment. In this way Klarna can assess whether you can use the payment options offered by Klarna and adapt the payment options to your needs. The legal basis for the transmission to Klarna is Article 6 Paragraph 1 Letter b) GDPR. Otherwise Klarna processes the data independently.

Further information on data protection at Klarna can be found at https://www.klarna.com/de/datenschutz/ . Your personal information will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations.

D. INSTANT TRANSFER WITH KLARNA

We offer you the "Sofort" payment method in cooperation with the service provider Sofort GmbH, a company of the Klarna Group (Germany). If you use this service, Sofort GmbH will send us the confirmation that the transfer order has been successfully placed for your order. This only includes the data from the transfer form (name, account number, bank code, subject, transfer amount) as well as the date (with time) and the transaction identifier selected by us (e.g. order number). For SEPA transfers and if, depending on your bank, BIC and IBAN are required to set the transfer to your online banking account, the confirmation to us also contains BIC and IBAN. In principle, we can also take this data from our account statement. Sofort GmbH does not transmit further personal data to us. We process the data received for the purpose of executing the contract on the legal basis of Art. 6 Paragraph 1 Letter b) GDPR. In addition, Sofort GmbH processes the data independently.

You can find further information on data protection at Sofort GmbH at https://www.klarna.com/sofort/kundenservice/erfahre-mehr-ueber-den-datenschutz-bei-sofort-gmbh-a-klarna-group-company / retrieve.

E. PAYMENT BY PAYPAL

You also have the option of paying via PayPal. Please note that the relevant payment information is collected and processed by PayPal (Europe) S.à rl et Cie, SCA, based in Luxembourg, on its own responsibility. PayPal transmits your address data stored with PayPal to us, which we process exclusively for contract processing. The legal basis is Article 6 Paragraph 1 Letter b) GDPR.

You can find more information on data protection at PayPal at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#r5 .

F. GIROPAY AND SEPA DEBIT VIA ADYEN

We offer the Giropay and SEPA direct debit payment options via the payment service provider Adyen (Simon Carmiggeltstraat 6-50, 1011 DJ, Amsterdam). The payment data you provide during the ordering process will be transmitted to Adyen, insofar as this transmission is necessary to carry out the payment process. The legal basis for this transfer is Article 6, Paragraph 1, Letter b) GDPR.

Adyen is solely responsible for the processing of the payment data as part of the subsequent payment processing. You can find more information about Adyen's data protection at https://www.adyen.com/de_DE/politik-und-haftungsausschluss/privacy-policy .

6. CUSTOMER ACCOUNT

On our website you have the option of creating a customer account and logging in as a customer on our website. To do this, you must first register on our website. The information required for this can be found in the registration form. The provision of the information that is marked as mandatory is absolutely necessary so that the registration can be completed.

You can use the customer account to take advantage of shipment tracking and order history as well as pre-made forms during the checkout for subsequent orders. As a registered customer, you also automatically take part in our loyalty program. For this we use a service from the British provider LoyaltyLion Ltd.

The data provided will be processed for the purpose of providing the service. The processing is based on the legal basis of Article 6, Paragraph 1, Letter b) GDPR.

7. LOYALTYLION LOYALTY PROGRAM

We use the LoyaltyLion service on our website. LoyaltyLion is a tool through which we provide you with loyalty points and give you the opportunity to receive rewards. If you take part in our loyalty program, we will process the data you provided when you registered and other data that is required to manage your loyalty points. Without the provision of the data, participation in our loyalty program is not possible. The legal basis for the processing is Article 6, Paragraph 1, Letter b) GDPR.

8. EMAIL MARKETING

A. SUBSCRIBE AND UNSUBSCRIBE FOR MARKETING EMAILS

On our website, we offer the option of subscribing to receiving marketing emails such as our newsletter. After registration, we will inform you regularly about the latest news about our offers and events and, if necessary, remind you of shop items in your shopping cart. A valid email address is required to register. To verify the email address, you will first receive a registration email, which you have to confirm via a link (double opt-in). If you subscribe to the newsletter on our website, we process personal data such as your email address and your name on the basis of the consent you have given.

The processing is based on the legal basis of Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time with effect for the future, for example via the "Unsubscribe" link in the newsletter or by contacting us via the channels mentioned above. The legality of the use of the data that has already taken place remains unaffected by the revocation. When registering for the newsletter, we also save the IP address and the date and time of registration. The processing of this data is necessary in order to be able to prove that consent has been given. The legal basis results from our legal obligation to document your consent (Art. 6 Paragraph 1 Letter c) in conjunction with Art. 7 Paragraph 1 GDPR).

B. NEWSLETTER ANALYSIS

The newsletters contain a so-called "web beacon", i.e. a pixel file that is retrieved when the newsletter is opened. When opening, technical information such as your browser and system information, IP address and the time of opening are collected. This data and information is used to technically improve our service based on your reading behavior. This also includes recording when an email or newsletter was opened and whether a link was clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is not our aim to observe individual users. The statistical collection and evaluation of the data serves us to to recognize the reading habits of our users and thereby better adapt our content to the users. This also serves to send different content to the users according to the interests of our users.

The legal basis for statistical collection and analysis is Art. 6 Para. 1 Letter f) GDPR. We are interested in the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users.

You can object to the statistical collection and evaluation by unsubscribing from the newsletter. A separate revocation of the statistical evaluation is unfortunately not possible.

C. REVIEW INQUIRIES AND PRODUCT REVIEWS

On our website we offer you the opportunity to post reviews about our shop and our products. We use the Review.io service from Liquid New Media Limited and the eKomi service from eKomi, Ltd.

If you buy a product through our website, we will send a message to the email address you provided and ask you to rate whether you would recommend us to others. We hereby pursue our legitimate interests in measuring the satisfaction of our customers. The legal basis for this use of the e-mail address provided is Art. 6 Paragraph 1 Letter f) GDPR in conjunction with Section 7 Paragraph 3 UWG. You can object to this at any time without incurring any costs other than the transmission costs according to the basic tariffs. You can notify us of your objection by clicking on the unsubscribe link contained in each mailing, by e-mail to service@this.place or via one of the other contact channels listed above.

The processing of personal data in connection with a product review and in particular the use of the specified e-mail address will only take place if you have previously given your consent to receiving marketing e-mails. The processing is based on the legal basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future, for example via the "Unsubscribe" link in a marketing e-mail that has been sent or by contacting us via the above-mentioned channels.

D. SERVICE PROVIDER ZENLOOP

We use the Zenloop service from the German provider Zenloop GmbH for our management of customer feedback, i.e. collecting and evaluating reviews and other feedback. Various data such as your e-mail address, your name and the information that you have given us with your feedback can be processed. Zenloop processes the data on our behalf. We are hereby pursuing our legitimate interest in evaluating the feedback from our customers and in improving our offer on this basis and in marketing. The legal basis for the processing of personal data described is Article 6 Paragraph 1 Letter. f) GDPR. You can find more information on the processing of personal data when using Zenloop athttps://www.zenloop.com/de/legal/privacy .

E. SERVICE PROVIDER KLAVIYO

We use the Klaviyo service to manage subscribers and to send the newsletter and other marketing e-mails. Klaviyo is an offer from Klaviyo Inc. of Boston (USA). The data provided for sending the newsletter and the data from the newsletter analysis are transferred to the servers of Klaviyo Inc. in the USA and processed there. To this end, we have concluded the EU standard contractual clauses with Klaviyo Inc. for the transmission of personal data to processors in third countries.

9. COOKIES

We use cookies and similar technologies on our website. Cookies are small text files that are saved by your browser when you visit a website. The browser used is thereby identified and can be recognized by our web server. We use so-called "session cookies", which are deleted when the browser session is ended. Other cookies ("persistent cookies") are automatically deleted after a specified period, which can differ depending on the cookie.

The use of cookies is partly technically necessary for the operation of our website. We also use cookies and comparable technologies to measure the range of our website and to analyze the use of our website.

We also use cookies and comparable technologies to understand user behavior across websites and devices. We hereby pursue marketing purposes in particular. Cookies are placed on your device when you interact with one of our advertising materials on another website. When you visit our website, we read this cookie and can thus understand the effectiveness of our advertising material. This process is also known as conversion measurement. We also use cookies to target those users with our advertising material on other websites who are already interested in our website and our products. This process is also called retargeting.

Cookies are stored on the user's computer. As a user, you therefore have full control over the use of cookies. You can delete cookies at any time in the security settings of your browser. You can object to the use of cookies in your browser settings in principle or in certain cases. The Federal Office for Information Security offers you further information at https://www.bsi-fuer-buerger.de/BSIFB/DE/Empfehler/EinrichtungSoftware/EinrichtungBrowser/Sicherheitsmasshaben/Cookies/cookies_node.html .

Using our consent management tool, you can manage the use of cookies and comparable technologies on our website for which you want to give us your consent and you can revoke your consent.

Further information on how cookies and comparable technologies are used by us can be found below under the description of the specific services. You can also get more information about the cookies we use on our website under the other cookie settings.

Tracking & retargeting

These technologies are used by advertisers to serve ads that are relevant to your interests.

active

Essential

These technologies are required to enable the core functionality of the website.

active

Show more cookie settings

10. CONSENT MANAGEMENT VIA USERCENTRICS

We use the consent management platform Usercentrics on our website. Usercentrics is a product of Usercentrics GmbH (Germany).

Usercentrics enables the users of our website to give consent to certain data processing processes or to revoke consent given. Usercentrics also supports us in being able to provide evidence of the declaration of consent. For this purpose, Usercentrics processes information about the declaration of consent and further log data for this declaration. Cookies are also used to collect this data. The collected IP address is only processed in anonymised form.

So that we can meet our obligation to provide evidence, the revocation certificate of a previously given consent is kept for three years.

The processing of this data is necessary in order to be able to prove that consent has been given. The legal basis results from our legal obligation to document your consent (Art. 6 Paragraph 1 Letter c) in conjunction with Art. 7 Paragraph 1 GDPR).

11. ANALYSIS OF OUR WEBSITE

We use programs on our website to measure the reach of our website and to analyze user behavior. We use cookies and comparable technologies for this.

A. SHOPIFY STATISTICS

We use the Shopify statistics function on our website. This enables us to measure the reach of our website and receive statistical analyzes of visitor behavior on our website. The data is processed on the servers of Shopify International Limited (Ireland), which we have commissioned to process.

The legal basis for the data processing in connection with the Shopify statistics function is Article 6 (1) (f) GDPR and the processing serves our legitimate interest in the analysis of user behavior on our website and the possible needs-based design. You can object to this processing at any time in the cookie settings.

B. GOOGLE ANALYTICS

We use the Google Analytics service of Google Ireland Limited (Ireland / EU) to evaluate our website visits. Google uses cookies that enable your use of our website to be analyzed. Personal data is processed in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers and information about the interaction with our website. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our website and to provide us with other services related to the use of our website and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the user's browser will not be merged with other Google data.

We use the Google Universal Analytics variant. This enables us to assign interaction data from different devices and from different sessions to a unique user ID. This enables us to put individual user actions in context and analyze long-term relationships.

The data on user actions are stored for a period of 14 months and then automatically deleted. The data whose storage period has expired is automatically deleted once a month.

The setting of cookies and the further processing of personal data described here takes place with your consent. The legal basis for data processing in connection with the Google Analytics service is therefore Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time under “Cookie Settings”.

You can also prevent the storage of cookies by Google Analytics by setting your browser software accordingly. You can also prevent the information generated by the cookie from being recorded by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout . If you visit our website via a mobile device, you can deactivate Google Analytics by clicking on this link . Please also note that we document the consent you have given in order to comply with our obligation to provide evidence under Art. 7 Para. 1 GDPR. Since we are obliged to do this, this storage is based on the legal basis of Art. 6 Paragraph 1 Letter c) GDPR).

C. OPTIMIZING THE WEBSITE WITH VWO

We use various functions of the analysis tool "Visual Website Optimizer (VWO)" from the Indian provider Wingify (KLJ Tower, North, Netaji Subhash Place, Pitam Pura, Delhi, 110034) on our website. Wingify processes personal data as our contract processor. The data is processed on servers in the USA. In order to guarantee an adequate level of data protection, we have concluded the EU standard contractual clauses with Wingify for the transmission of personal data to processors in third countries.

Via VWO we can visualize and visually represent the behavior of visitors to our website. We also carry out what is known as A / B testing via VWO. We can display our website with slightly varied content and analyze how the different versions of our website are used by visitors. Cookies are used for this, which enable a measurement and analysis of your use of our website. Personal data is processed in the form of cookie identifiers and information about the interaction with our website. The IP address used is not saved.

The use of cookies and the processing of personal data in connection with the use of VWO takes place only with your consent. The legal basis for the processing is Article 6, Paragraph 1, Letter a) GDPR.

D. MATOMO

We use the Matomo web analysis service on our website. Matomo is an open source software for website optimization that anonymously evaluates the accesses of the website visitors through the use of cookies. It will the IP address is anonymized immediately after its processing and before storage. No further processing of personal data takes place when using Matomo. The information generated by the cookies about your use of our website is not used for personal evaluation or profiling and is also not passed on to third parties. This data processing is used to measure the range and statistical analysis of the use of our website. The processing takes place with your consent is based on the legal basis of Art. 6 Paragraph 1 Letter a) GDPR. This processing serves the purpose of optimizing our offer and thereby avoiding the processing of personal data as far as possible.

We have commissioned external technical service providers from whom the data is received to process the data using Matomo. These service providers process the data only after express instructions and are contractually obliged to ensure adequate technical and organizational measures for data protection.

12. TRACKING & RETARGETING

We use programs and technologies on our website to track the user behavior of our website visitors across websites and devices. We use cookies and comparable technologies for this.

A. FACEBOOK PIXEL

We use the Facebook pixel from Facebook Inc. (USA) on our website or, if you are based in the EU, Facebook Ireland Ltd. (Ireland / EU) (“Facebook”).

The Facebook pixel is triggered by Facebook when you visit our website and can save a so-called cookie, ie a small file, on your device. This enables us to perform various functions, which we will describe in detail below.

Function: conversion tracking

With the help of the Facebook pixel, we can track the behavior of users after they have been redirected to the provider's website by clicking on a Facebook ad (so-called "conversion"). In this way we can also record the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we will inform you of based on our level of knowledge. Facebook can connect this data with your Facebook account and also use it for its own advertising purposes, in accordance with the Facebook data usage guidelines https://www.facebook.com/about/privacy/. You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie can also be stored on your computer for these purposes.

If you then log into Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is still anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes.

This processing is carried out for the purpose of obtaining information about the effectiveness of the Facebook advertisements. It takes place exclusively with your consent and is based on the legal basis of Art. 6 Para. 1 Letter a) GDPR.

You can revoke your consent by withdrawing your consent under "Cookie Settings" on our website.

You can also object to the collection by the Facebook pixel and the use of your data to display Facebook ads at the following address: https://www.facebook.com/settings?tab=ads .

Function: Custom Audience

We also use the Custom Audience service via the Facebook pixel. Facebook uses the integrated pixel to record visitors to our website and their data as the basis for displaying advertisements (Facebook Ads). The pixel transmits general information about the browser session to Facebook as well as a non-reversible and non-personal checksum (hash value), which is generated from your Facebook ID.

We also use the Custom Audience function in the “Advanced Matching” mode. This causes certain data (email address) that you enter on our website to be transmitted to Facebook in encrypted form as a hash value. Facebook can compare these hash values with the corresponding hash values of data that have already been provided by Facebook users. In this way it is determined which customers are also Facebook users in order to be able to show them targeted advertising on the Facebook platform.

Details on how Facebook handles your data, as well as your rights and setting options to protect your personal data, can be found in Facebook's data protection information at https://www.facebook.com/privacy/explanation .

This processing takes place for the purpose of marketing our offers via the target group-specific display of advertising and takes place with your consent. It is based on the legal basis of Article 6 Paragraph 1 Letter a) GDPR.

You can revoke your consent by withdrawing your consent under "Cookie Settings" on our website.

If, as a Facebook user, you would also like to object to the use of the Facebook Custom Audiences website for the future ("opt out"), you can do so at https://www.facebook.com/ads/Webseite_custom_audiences .

C. GOOGLE ADS

We use the online advertising program Google Ads from Google Ireland Limited (Ireland / EU), through which we place advertisements on the Google search engine. If you reach our website via a Google ad, Google places a cookie on your device ("conversion cookie"). Each Google Ads customer is assigned a different conversion cookie, so that the cookies are not tracked via the websites of different Ads customers. The information obtained with the help of the cookie is used to generate conversion statistics. This is how we find out the total number of users who clicked on one of our Google ads. However, we do not receive any information with which users can be personally identified.

As far as personal data are processed in this context, this is done with your consent and this is based on the legal basis of Art. 6 Para. 1 Letter a) GDPR. You can revoke your consent by withdrawing your consent under “Cookie Settings”. You can also object to being included in conversion tracking by preventing cookies from being set in your browser settings.

D. MICROSOFT BING ADS

We use the conversion and tracking tool Bing Ads from Microsoft Corporation (USA) on our website. Microsoft stores a cookie on the user's computer to enable analysis of the use of our online offering. The prerequisite for this is that the user has reached our website via an advertisement from Microsoft Bing Ads. In this way, Microsoft and we can recognize that someone who clicked on an ad was redirected to our online offer and reached a previously determined target page. We only find out the total number of users who clicked on a Bing ad and were then redirected to the target page (“conversions”). No IP addresses are saved. No further personal information about the identity of the user is communicated.

Further information on data protection and the cookies used by Microsoft Bing Ads can be found in Microsoft's data protection declaration: https://privacy.microsoft.com/de-de/privacystatement .

We only use Microsoft Bing Ads with your consent. The legal basis for using this service is Article 6, Paragraph 1, Letter a) GDPR. You can revoke your consent at any time by declaring the revocation of your consent under the point “Cookie Settings”. If you do not want to participate in the Bing Ads tracking process, you can also object to this at Microsoft: http://choice.microsoft.com/de-DE/opt-out .

E. ADFORM

We use services from the Danish provider Adform A / S on our website. Adform A / S operates a platform for digital advertising technology that enables the purchase of advertising space within digital media.

So that our advertising can be played on the Adform A / S platform, we use cookies and comparable technologies on our website for the purpose of measuring the conversion rate and for retargeting visitors to our website. The data collected via the cookies are transmitted to Adform A / S and the partners participating in the platform. The use of cookies and the subsequent processing of the data takes place only with your consent and is based on the legal basis of Art. 6 Paragraph 1 Letter a) GDPR.

F. TWITTER ANALYTICS

We use conversion tracking from Twitter International Company (Ireland) on our website. The Twitter International Company stores a cookie on the user's computer to enable analysis of the use of our online offer. With Twitter conversion tracking, the actions that you have taken after viewing ads or interacting with ads on the social media platform Twitter can be tracked. Conversion tracking from Twitter enables the assignment of conversions such as link clicks, retweets or "likes". This use of cookies and the subsequent processing of data only takes place with your consent. The legal basis for using this service is Article 6, Paragraph 1, Letter a) GDPR.

G. PINTEREST DAY

We use the Pinterest tag of the provider Pinterest Europe Ltd. on our website. (Ireland) a. With the help of the Pinterest tag, Pinterest Europe Ltd is able, on the one hand, to determine the visitors to our online offer as a target group for the presentation of advertisements on the social media platform Pinterest (so-called “Pinterest ads”). Accordingly, we use the Pinterest tag in order to only display the Pinterest ads placed by us to those Pinterest users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the visited Websites) that we transmit to Pinterest. With the help of the Pinterest tag, we also want to ensure that our Pinterest ads correspond to the potential interest of the user and are not annoying. With the help of the Pinterest tag, we can also understand the effectiveness of the Pinterest advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest advertisement.

The Pinterest tag is integrated by Pinterest when you visit our website with your consent and can place a cookie on your device. This is used to perform the retargeting and conversion measurement described above. If you then log in to Pinterest or visit Pinterest while logged in, the visit to our online offer will be noted in your profile. The data collected about you are anonymous to us, so they do not provide us with any conclusions about your identity.

The use of the Pinterest tag and further use of the data only takes place with your consent. The legal basis is Article 6, Paragraph 1, Letter a) GDPR.

You can find more information about the processing of data when using Pinterest at https://policy.pinterest.com/de/privacy-policy .

H. SNAP PIXEL

We use the so-called Snap Pixel from the provider Snap Group Limited (United Kingdom) on our website. With the help of the snap pixel it is possible for us to determine the visitors to our website as a target group for the presentation of advertisements on the social media platform Snapchat (so-called “Snapchat ads”). Accordingly, we use the Snap Pixel to show the Snapchat ads we have placed only to Snapchat users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the websites they visit which we transmit to Snapchat.

With the help of the Snap Pixel, we also want to ensure that our Snapchat ads correspond to the potential interest of the users and are not annoying. With the help of the Snapchat pixel, we can also understand the effectiveness of the Snapchat ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Snapchat ad.

The use of the Snap Pixel and further use of the data will only take place with your consent. The legal basis is Article 6, Paragraph 1, Letter a) GDPR.

You can find more information about the processing of data when using Snapchat at https://www.snap.com/de-DE/privacy/privacy-policy/#european-union-users .

I. OUTBRAIN

We use cookies and comparable technologies from Outbrain Inc. (USA) on our website to display interest-based advertising. To this end, Outbrain Inc. works together with other partners whose websites display advertising. To ensure that our advertisements are displayed as precisely as possible and that we receive feedback on the success of our adverts, we use Outbrain Inc. cookies on our website for conversion measurement and retargeting.