CREATOR COLLABORATION

The Redness Reset

We’re inviting a select group of creators to produce performance-driven UGC for The Redness Reset ritual kit. 

 

On this page, you’ll find everything you need to know about the product,  deliverables, timeline, usage rights, and how the collaboration works.

How It Works: 

Read through this page to review deliverables, timeline, usage rights, and posting requirements.

Order your products using the provided creator discount code.

Create your content following the creative brief and technical requirements below.

We review the content and provide one round of feedback if needed.

Upload your content files to the provided Dropbox link within 10 business days of receiving the products.

Enable Meta Partnership Ad access.

The Redness Reset

The Redness Reset pairs two complementary formulas to support skin that feels reactive, dry or visibly stressed. Right As Rain delivers lightweight hydration with triple hyaluronic acid and red ginseng, while The Glow helps calm visible redness and support the skin barrier. Together, they create a simple daily ritual for calmer, more balanced-looking skin.

Learn more

Your Ritual with The Redness Reset 

Your Deliverables

Here’s exactly what we’re asking you to create and deliver for this collaboration.

1 Vertical Video

9:16 format

30-60 seconds

Natural lighting

Clear voiceover
German or English

3–5 Photos

Product flat lay
Serum texture shot
Cream texture shot
In-use skincare moment
Post-application skin close-up

B-Roll

Unedited raw clips
Applying serum
Applying cream
Texture close-ups
Calm, hydrated skin close-up

CREATIVE BRIEF: 
THE VIDEO

Your video should feel natural, calming, and authentic. The goal is to show the journey from stressed, reactive, or visibly red skin to skin that feels calm, hydrated, and supported through a simple daily ritual.

 

Format: Hook → Ritual → Result

Alt image

01. Hook (3–5 seconds)

 

Begin with a clear visual that establishes context, such as visible redness, dry or reactive skin, applying skincare in the morning or evening, or a close-up of your skin texture before application. You may open with a simple hook like “My skin was constantly red and irritated, until I simplified my routine,” “This is how I calm my skin when it feels red and inflamed,” or “Sometimes your skin needs less, not more.” Also mention "This Place" within the first few seconds and brand benefits, e.g. 100% Natural Ingredients. 

Alt image

02. Step-by-Step Ritual 

The main content of the video. Follow the real sequence as outlined in the section: Your Ritual with The Redness Reset. The order must be clear:

   01. Prepare (clean, slightly damp skin)
   02. Hydrate (Right As Rain serum)
   03. Pause (slow, calming moment)
   04. Support (The Glow face cream)
   05. Reset (final skin result)

Alt image

03. Proof / Result 

This is the final 5–7 seconds of the video. 

 

End the video by showing calm, hydrated-looking skin in natural lighting with a relaxed expression. You may include a simple closing line such as “This is the first time my skin has felt consistently calm,” “My skin feels nourished instead of stressed,” or “My skin feels less red and irritated.” Avoid claims or medical language, such as saying the product cured rosacea, eczema, acne, etc.

The Redness Reset

€98,00
Title

The Redness Reset combines two daily skincare essentials: Right As Rain, a deeply hydrating face serum, and The Glow, a clinically proven anti-inflammatory face cream. Together, they help calm the appearance of visible redness, support the skin barrier and restore lasting hydration for reactive, redness-prone skin.

Before You Get Started

Content must be uploaded within 10 business days of product delivery via the provided Dropbox link. One round of feedback is included. Final approval is required before any usage. By participating, you agree that This Place may use, edit, and distribute your content for paid and organic marketing worldwide, without time limitation.

Upload Your Content Here